Brief
Place the Smirnoff product at the heart of the Smirnoff Experience events with a series of drinking experiences that exploit consumers' natural curiosity and desire for new experiences.

Execution
Inspired by the innovation that has characterised the restaurant sector over the past 15 years, we set out to bring innovation to how we choose drinks. Tired of being presented with cocktail menus the size of a large novel, we rethought the whole experience of choosing drinks, and created bespoke activations that could be used at scale in events for thousands of consumers. We worked with our partner agency Brand42 on special equipment that enabled consumers to choose drinks by scent or which offered them a tasting sample of four different Smirnoff tinis. The drinks experiences show our capabilities at taking a project from initial concepting through to finished production and deployment, even including bespoke manufacturing.